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Google Ads Display Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

April 5, 2020Knowledge GlassComments Off on When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

April 5, 2020Knowledge Glass

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

January 26, 2021Knowledge Glass

Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

What’s one reason to use a responsive display ad for your campaign?

April 5, 2020Knowledge Glass

You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance. Download Google Ads Display Certification Exam Answers (PDF)

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Which Display Ad format adjusts to available ad space?
When should you use responsive display ads?

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