When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Display Certification Exam Answers (PDF)

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing Download Google Ads Display Certification Exam Answers (PDF)

What’s one reason to use a responsive display ad for your campaign?

You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance. Download Google Ads Display Certification Exam Answers (PDF)