When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, Video, App, and Access Search, Display, TV, Shopping, and App Social, Display, Video, Shopping, and App Search, Display, Video, Shopping, and App Download Google Ads Display Certification Exam Answers (PDF)

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)