When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Which Targeting Option Is Best For Influencing Consideration?

Custom Affinity Custom Intent Demographics Remarketing Download Google Ads Display Certification Exam Answers (PDF)

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

Search Ads Uploaded Ads Social Ads Responsive Display Ads Download Google Ads Display Certification Exam Answers (PDF)