Google Ads Display Certification Answers

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Knowledge GlassComments Off on Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • Target ROAS (return on ad spend)
  • Viewable CPM (cost-per-thousand impressions)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

How does Google Display Ads drive results every day for thousands of advertisers?

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It combines search, shopping, and image ads to create the most relevant ads across the web. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are. Its technology bundles together all the pillars of a campaign to help isolate valuable audiences. Its real-time view of context and behavior across the web […]
Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)