- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
- Target ROAS (return on ad spend)
- Viewable CPM (cost-per-thousand impressions)
Download Google Ads Display Certification Exam Answers (PDF)
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Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective. By allowing Bill to improve the customer experience by finding only those who are interested in his products. By allowing […]
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)