- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
- Target ROAS (return on ad spend)
- Viewable CPM (cost-per-thousand impressions)
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
In-Market audiences, Affinity Audiences, Similar Audiences Custom Intent audiences, Similar Audiences, Custom Affinity audiences Custom Intent audiences, Similar Audiences, Affinity Audiences In-Market audiences, Custom Intent audiences, Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Display Certification Exam Answers (PDF)