Google Ads Display Certification Answers

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Knowledge GlassComments Off on Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • Target ROAS (return on ad spend)
  • Viewable CPM (cost-per-thousand impressions)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.

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Google Ads Display Certification Answers

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

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Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Insight: Provides more robust industry data than other ad formats. Guidance: Gives instruction to […]
Google Ads Display Certification Answers

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

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A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign Download Google Ads Display Certification Exam Answers (PDF)