Google Ads Display Certification Answers

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Knowledge GlassComments Off on In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  • Dynamic remarketing
  • Standard remarketing
  • Remarketing
  • Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

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Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy fans Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What is one way that Performance Planner helps businesses increase sales?

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By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

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Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]