- Dynamic remarketing
- Standard remarketing
- Affinity Audiences
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
Affinity audiences Similar Audiences Dynamic remarketing Demographic targeting Download Google Ads Display Certification Exam Answers (PDF)
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
Affinity Audiences Standard remarketing Demographic targeting Custom Intent audiences Dynamic remarketing Download Google Ads Display Certification Exam Answers (PDF)
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]