- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
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Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
What’s an advantage of the reach of Responsive Display Ads?
They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to […]
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]