Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Why should your business use Performance Planner?

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Download Google Ads Display Certification Exam Answers (PDF)

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)