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Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

April 5, 2020Knowledge GlassComments Off on Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

How Does Google Ads Generate Responsive Search Ads?

January 26, 2021Knowledge Glass

Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided Download Google Ads Display Certification Exam […]

Google Ads Display Certification Answers

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

January 26, 2021Knowledge Glass

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

Google Ads Display Certification Answers

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

April 5, 2020Knowledge Glass

When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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