Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or […]

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font Download Google Ads Display Certification Exam Answers (PDF)