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Google Ads Display Certification Answers

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

April 5, 2020Knowledge GlassComments Off on Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Which factors should an advertiser consider when deciding on a bidding strategy?

April 4, 2020Knowledge Glass

Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

January 26, 2021Knowledge Glass

Headline length Keywords Networks All of the above Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

April 5, 2020Knowledge Glass

Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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