- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
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Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
His ads can enable customers to purchase his products directly from within the ad. His ads can appear on Google Search results when customers are searching for specific search terms. His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work. His ads can appear on websites relevant to bicycles, […]
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)