Google Ads Display Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

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These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google […]
Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

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Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

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Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]