- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)
Auction-time bidding Daily budget pacing Impression share-based bidding User ID-based bidding Download Google Ads Display Certification Exam Answers (PDF)