Google Ads Display Certification Answers

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Knowledge GlassComments Off on Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences 

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

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His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]
Google Ads Display Certification Answers

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

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All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)