- In-Market audiences, Affinity Audiences, Similar Audiences
- Custom Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom Intent audiences, Similar Audiences, Affinity Audiences
- In-Market audiences, Custom Intent audiences, Similar Audiences
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an […]
By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By inﬂuencing consideration of your products and services All of the above Download Google Ads Display Certification Exam Answers (PDF)