- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
It allows him to reach over 90% of global internet users across more than three million apps and websites. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows him to select for new audiences and scale down his advertising to appear on specific […]
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her customers to purchase art supplies directly from within her ads. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies. Its Google Display Ads measurable performance […]
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]