Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.

Uploaded image ads Responsive display ads Efficiency (2) Control (1) Download Google Ads Display Certification Exam Answers (PDF)

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)