- Retention-focused bidding
- Consideration-focused bidding
- Conversion-focused bidding
- Awareness-based bidding
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent Download Google Ads Display Certification Exam Answers (PDF)
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]