Google Ads Display Certification Answers

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Knowledge GlassComments Off on Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  • Retention-focused bidding
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Which Targeting Option Is Best For Influencing Consideration?

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Custom Affinity Custom Intent Demographics Remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why Do Search Ad Extensions Matter?

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The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality Download Google Ads Display Certification Exam Answers (PDF)