Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.

Uploaded image ads Responsive display ads Efficiency (2) Control (1) Download Google Ads Display Certification Exam Answers (PDF)

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]