Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and […]

What’s a key benefit of Responsive Display Ads? (Duplicate 2)

They have a library of creative assets to match your product. They’re complex to build, giving you total control of how they display. They use a machine-learning model that gives you options for building them. They automatically create ads that serve all ad slot sizes. Download Google Ads Display Certification Exam Answers (PDF)

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Responsive Display Ads Uploaded image ads Efficiency (1) Control (2) Download Google Ads Display Certification Exam Answers (PDF)