Which type of automated bidding strategy is Target return on ad spend (ROAS)?

How do Responsive Display Ads use automation

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Google […]