Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Build awareness Drive action Generate buzz Influence consideration Download Google Ads Display Certification Exam Answers (PDF)

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Postal code Age Gender Location Occupation Download Google Ads Display Certification Exam Answers (PDF)