- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Build awareness Influence consideration Drive action Increase sales Download Google Ads Display Certification Exam Answers (PDF)
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)