Google Ads Display Certification Answers

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

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  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

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Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)