- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
Build awareness Drive action Generate buzz Influence consideration Download Google Ads Display Certification Exam Answers (PDF)
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign Download Google Ads Display Certification Exam Answers (PDF)