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Google Ads Display Certification Answers

What can the Performance Planner recommend?

April 5, 2020Knowledge GlassComments Off on What can the Performance Planner recommend?
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy
  • Campaign-level Target CPA (cost-per-acquisition)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

April 5, 2020Knowledge Glass

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]

Google Ads Display Certification Answers

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

April 4, 2020Knowledge Glass

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

April 5, 2020Knowledge Glass

Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)

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What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What can the Performance Planner assist you with?

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