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Google Ads Display Certification Answers

What does Performance Planner automatically do?

April 5, 2020Knowledge GlassComments Off on What does Performance Planner automatically do?
  • Uses machine learning to target new demographics
  • Sets your ad budget for maximum growth
  • Forecasts how your current campaigns will perform in the future
  • Recommends the perfect ad structure for your budget

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

April 4, 2020Knowledge Glass

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for. Affinity Audiences allow her to reach sports fans who’ve previously visited her website. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports. Affinity Audiences allow her to reach sports […]

Google Ads Display Certification Answers

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

January 26, 2021Knowledge Glass

Uploaded ads Responsive display ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

April 5, 2020Knowledge Glass

He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]

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What is a key benefit of Smart Display campaigns?
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

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