Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

By tracking website traffic, improving customer service, and driving longer customer interactions. By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving customer engagement, and driving larger transactions. By getting her ad in front of the right people, in the right place, at the […]

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

Text ads Responsive Display ads Call-only ads In-stream video ads Uploaded ads (Image & AMPHTML) Download Google Ads Display Certification Exam Answers (PDF)

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

At least 30 conversions on Display or at least 50 conversions on Search. At least 100 conversions on Display or at least 50 conversions on Search. At least 50 conversions on Display or at least 30 conversions on Search. At least 50 conversions on Display or at least 100 conversions on Search. Download Google Ads […]