Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)

Which Display Ad format adjusts to available ad space?

AMPHTML ads Image ads Responsive Display Ads Uploaded ads Download Google Ads Display Certification Exam Answers (PDF)