- They offer greater control over the way your ads look and feel.
- They’re limited to banner-eligible slots.
- They will automatically create ads from your images, videos, headlines, logos, and descriptions.
- They help publishers deliver a faster experience using AMP.
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
To advertise a business’s online and local inventory and boost website or store traffic. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Influence consideration Drive action Build awareness Increase leads Download Google Ads Display Certification Exam Answers (PDF)
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)