- Text ads
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Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent Download Google Ads Display Certification Exam Answers (PDF)
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)