Google Ads Display Certification Answers

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

Knowledge GlassComments Off on Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
  • Text ads
  • Responsive Display ads
  • Call-only ads
  • In-stream video ads
  • Uploaded ads (Image & AMPHTML)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

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Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

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Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

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Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)