Google Ads Display Certification Answers

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)

Knowledge GlassComments Off on Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
  • Text ads
  • Responsive Display ads
  • Call-only ads
  • In-stream video ads
  • Uploaded ads (Image & AMPHTML)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

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Provide clear forecasts that allow for smoother purchasing. Place ads for his business on all search engines. Help users find and discover his products. Increase overall installs and interactions with his app. Sell him business leads at a preset price. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

Knowledge Glass

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]