Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

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TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. […]
Google Ads Display Certification Answers

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

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Display Video Local Discovery Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What’s a key benefit of Responsive Display Ads? (Duplicate 1)

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You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries. Download Google Ads Display Certification Exam Answers (PDF)