What can automated bidding help an advertiser improve?

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

How Can Google Ads Help You Advance Your Business Goals?

By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above Download Google Ads Display Certification Exam Answers (PDF)