Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

Download Google Ads Display Certification Exam Answers (PDF)

Leave a Reply

Your email address will not be published.