Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. […]

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

Uploaded ads Responsive display ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)

What’s an advantage of the reach of Responsive Display Ads?

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to […]