Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

He wants to get his newest product in front of as many people as possible.
He wants to create dynamic call-only ads to reach specific audiences.
He wants to use Google’s automation technology to grow direct sales of his products.
He wants to engage users who intend to purchase his products and are actively researching them.

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