Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

Remarketing In-Market audiences Similar Audiences Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding   Download Google Ads Display Certification Exam Answers (PDF)

Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions. It allows her to show ads to people who previously visited her website as they browse websites and use apps. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list. It reaches specific […]