Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

Keyword examples Example placements Budget amount Creative assets Interest categories Download Google Ads Display Certification Exam Answers (PDF)

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Display Certification Exam Answers (PDF)

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Display Certification Exam Answers (PDF)