Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]

What’s an advantage of using Responsive Display Ads?

They offer greater control over the way your ads look and feel. They’re limited to banner-eligible slots. They will automatically create ads from your images, videos, headlines, logos, and descriptions. They help publishers deliver a faster experience using AMP. Download Google Ads Display Certification Exam Answers (PDF)

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Responsive Display Ads Uploaded image ads Efficiency (1) Control (2) Download Google Ads Display Certification Exam Answers (PDF)