Google Ads Display Certification Answers

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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  • She prefers minimal input and relies on automated solutions.
  • She’s interested in in-depth reporting without managing the campaigns.
  • She wants full control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

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Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

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Google Ads Display Certification Answers

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

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