Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)