Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)

What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Build awareness Drive action Generate buzz Influence consideration Download Google Ads Display Certification Exam Answers (PDF)