Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign Download Google Ads Display Certification Exam Answers (PDF)
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)
Description, path ﬁelds, and headline Description, path ﬁelds, and URL Headline, description, and path ﬁelds Headline, description, and URL Download Google Ads Display Certification Exam Answers (PDF)