Google Ads Display Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Knowledge GlassComments Off on Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

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To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

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Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets Download Google Ads Display Certification Exam Answers (PDF)