What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Search Shopping Display Video Download Google Ads Display Certification Exam Answers (PDF)

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

It allows him to reach over 90% of global internet users across more than three million apps and websites. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears. It allows him to select for new audiences and scale down his advertising to appear on specific […]