What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google […]

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font Download Google Ads Display Certification Exam Answers (PDF)

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)