What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

When should you use responsive display ads?

When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your primary goal is meeting branding requirements. Download Google Ads Display Certification Exam Answers (PDF)

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses. Google Display Ads will help place Trevor’s ad before customers who already showed interest in […]