- They’re built for performance, reach, and scale.
- They enable advertisers to control all aspects of their branding.
- They’re limited to banner-eligible slots.
- They don’t require you to upload images, videos, headlines, logos, and descriptions.
Build awareness Drive action Generate buzz Inﬂuence consideration Download Google Ads Display Certification Exam Answers (PDF)
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Display Certification Exam Answers (PDF)
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
Dynamic remarketing Standard remarketing Remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)