You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]

Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?

Automated rule creation Automated bidding Automated video production Automated YouTube video creation Download Google Ads Display Certification Exam Answers (PDF)

What’s a characteristic of Responsive Display Ads?

They let you create ads that serve in all ad slot sizes. They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slots. Download Google Ads Display Certification Exam Answers (PDF)