You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]

How do Responsive Display Ads use automation

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]

Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Location targeting allows ads to be served in the specific geographic locations you choose. Employment targeting allows you to serve ads only to people who work […]