Which group would you be able to reach with a Google Display campaign using demographic targeting?

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

A Google My Business account A list of relevant placements​ A pre-uploaded feed A gallery of product images Download Google Ads Display Certification Exam Answers (PDF)