Which factors should an advertiser consider when deciding on a bidding strategy?

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms. […]

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

3,000,000 300 3,000 300,000 Download Google Ads Display Certification Exam Answers (PDF)

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)