- Results, targeted locations, and purchase history
- Customer search history, competition, and conversions
- User journey complexities, performance, and auctions
- Ad schedule and budget
Download Google Ads Display Certification Exam Answers (PDF)
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Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Provide clear forecasts that allow for smoother purchasing. Place ads for his business on all search engines. Help users find and discover his products. Increase overall installs and interactions with his app. Sell him business leads at a preset price. Download Google Ads Display Certification Exam Answers (PDF)
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding Download Google Ads Display Certification Exam Answers (PDF)