Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

What’s one reason to use a responsive display ad for your campaign?

You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance. Download Google Ads Display Certification Exam Answers (PDF)

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Increase clicks Drive action Build awareness Influence consideration Download Google Ads Display Certification Exam Answers (PDF)

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)