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Google Ads Video Certification Exam Answers 2024 – Updated!! – To view Answers, Click on the Questions.
What actions does YouTube drive for advertisers?
- YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
- YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
- YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
- YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
What can Aaron tell the client about ad relevance on YouTube to change his mind?
- Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
- Viewers served relevant ads were five times more likely to write an online review of the business.
- Viewers seeing relevant ads had larger transactions on average than those served generic ads.
- Viewers can remember relevant ads twice as long as those aimed at generic audiences.
What are two characteristics of Detailed Demographics? (Choose two.)
- Education
- Pet ownership
- Homeownership status
- Music preference
As a creator, what’s another reason Aimee should choose YouTube?
- YouTube creators are given lower keyword costs in search marketing auctions.
- YouTube creators can use platform tools to build their own brand’s website.
- YouTube creators can earn income by sharing ads alongside their content.
- YouTube creators can sign up for use of Google-owned HD camera systems.
What are two other reasons users choose YouTube? (Choose two.)
- Users can create videos from Google’s vast libraries of stock footage.
- It allows users to upload videos for a nominal fee.
- Users can connect with creators directly.
- Its free-trial period can be extended upon request.
- It showcases rich and diverse content.
What are the two audience solutions? (Choose two.)
- In-Market audiences
- Custom Affinity audiences
- Life Events audiences
- Demographics audiences
- Custom Intent audiences
What are two of these quantifiable characteristics? (Choose two.)
- Past purchases
- Music preference
- Homeownership status
- Device type
- Household income
How does YouTube help creators earn a living?
- Creators are paid for generating cross-channel engagement.
- Creators are paid each time they upload YouTube content.
- Creators are paid for surpassing specific subscriber counts.
- Creators are paid for sharing ads alongside their content.
When is she trying to reach her audience?
- In highly engaged moments when her audience is at home, not distracted by the world around them.
- In highly engaged moments when her audience needs YouTube content that’s general and popular.
- In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
What’s another reason advertisers choose YouTube?
- YouTube campaigns require no management.
- YouTube is powered by Google data and tools.
- YouTube refunds advertising spend if no conversion goals are met.
- YouTube has the smallest number of advertisers in each vertical.
✔️ Aside from conversion tracking, what’s a requirement for using store visits?
- The advertiser must have at least 10 video ads currently in their account.
- The advertiser must have at least 25 employees at each listed location.
- The advertiser must have multiple physical locations in eligible countries.
- The advertiser must spend $50,000 on Google Ads and YouTube monthly.
✔️ Audiences with the strongest level of intent are the most open to being influenced by your message.
Which audience is made up of people who’ve on Google before engaging with your business?
- Custom Remarketing for YouTube
- Customer Match Audiences for YouTube
- Custom Intent Audiences for YouTube
- Similar Customer Audiences for YouTube
Which type of audience solution should Audra recommend for this client?
- Custom Affinity
- Program Candidate
- Detailed Demographic
- Determinant List
- Trick viewers into thinking they’re watching something different.
- Offer free and discounted goods or services to entice ad viewers.
- Slow down your ad’s pacing and take your time communicating.
- Break the fourth wall in your ad by speaking directly to viewers.
- Use humor to boost ad recall, brand awareness, and viewership.
✔️ Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
- When the bumper ad was skippable.
- When consumers viewed a bumper ad three or more times.
- When the bumper ad was shown on the right frame.
- When the bumper ad showed for 10 seconds.
✔️ Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
- Front-load the story arc, focus on framing, and use familiar faces.
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
✔️ Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
- Offer a prize for watching to the end and require sign-up to receive it.
- Use familiar faces like celebrities, YouTube creators, or influencers.
- Use current music selections from top artists in specific music genres.
- Include branding and calls-to-action in the entire length of the video ad.
Which YouTube audience solution should Brandon recommend?
- Demographics audiences
- Branded Lift audiences
- Custom Event audiences
- Customer Match audiences
How does YouTube help creators earn a living?
- YouTube pays creators per 1,000 views of their uploaded videos.
- YouTube pays creators a set fee for every video they upload.
- YouTube pays creators to share ads alongside their content.
- YouTube pays creators according to channel subscriber counts.
Which other business benefit can YouTube help them achieve?
- Motivation: enticement, calls-to-action, engagement
- Morale: increased satisfaction, higher retention, approval
- Development: upgrades, pre-rolls, experimentation
- Action: online conversions, store visits, sales lift
Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
- Lower auction bidding, email lists, and social reports
- Console usage, channel subscriptions, and data volume
- Real-time data, powerful signals, and cross-device reach
- Competitive analysis, refundable budgets, and email lists
What’s another reason users choose YouTube?
- Users choose YouTube for its lengthy free-trial period.
- Users choose YouTube to access a local cable provider.
- Users choose YouTube to play games across platforms.
- Users choose YouTube for rich and diverse content.
- Invest in high-end camera systems to shoot video ad segments.
- Use bright colors and loud noises to capture attention in the first five seconds.
- Hire a professional writer to craft the scripts for your YouTube campaigns.
- Front-load the story arc by opening the ad with impact and grabbing their attention.
✔️ For TrueView for action, which three events can make up an online conversion?
- Visits, video downloads, user referrals
- Likes, subscriptions, user comments
- Repeat views, engagement time, loads
- Clicks, video engagement, impressions
What does ABCD stand for?
- Attract, Baseline, Call-to-action, Distract
- Automatic, Bold, Callout, Disrupt
- Attract, Brand, Connect, Direct
- Audience, Bait, Connect, Divert
✔️ Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)
- Google Search Ads
- Google AdSense
- Google Analytics 360
- Google Marketing Platform
✔️ Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)
- Google Ad Manager
- Google Shopping
- Google Search Ads
- Google Tag Manager 360
✔️ Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)
- Google Local Catalog ads
- Google My Business
- Google AdMob
- Google Showcase ads
✔️ Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.
Which Intent audience solution should Hiro recommend?
- Life Events audience
- Customer Match audience
- Buy Habits audience
- New Changes audience
- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people who are performing searches on the advertiser’s products.
- By reaching people who have recently experienced a major change in their lifestyle.
- By reaching people who have recently experienced a major change in lifestyle.
- By reaching a one-of-a-kind audience to deliver a niche message at scale.
- By reaching people based on demographics, such as age and where they live.
- By reaching people based on their consumption habits, such as where they shop or eat.
✔️ How can Google’s In-market audience signals help an advertiser connect with their target audience?
- By reaching people who have recently experienced a major change in lifestyle.
- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people performing searches with the intent to buy or searching for competitive products.
✔️ How does an advertiser benefit from using Google Surveys?
- Google Surveys can see what people are searching for and find related topics.
- Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
- Google Surveys can discover the top questions the advertiser’s target audience is
- Google Surveys can plan an ad campaign by trendspotting and nowcasting.
✔️ How does an advertiser benefit from using Google Trends?
- Google Trends can plan an ad campaign by trendspotting and nowcasting.
- Google Trends can browse case studies showing how past ad campaigns have succeeded.
- Google Trends can discover the top questions their target audience is asking.
- Google Trends can validate an idea by asking the audience directly.
✔️ How does an advertiser benefit from using Think with Google?
- Think with Google can ask the audience directly if your idea is on track.
- Think with Google can browse case studies showing how past ad campaigns have succeeded.
- Think with Google can find the right nomenclature of trending search queries.
- Think with Google can discover the top questions their target audience is asking.
✔️ In a bumper ad, how much time is usually required to stick the landing?
- Two seconds
- According to Google, there’s no average length for this metric in bumper ads.
- Four seconds
- One second
✔️ In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)
- Leverage the power of audio in your ads to lift brand awareness.
- Use video shots from movies and television shows to get attention.
- Force a user into a sign-up or e-mail capture to exit the ad display.
- Film ads that have a depressing emotional factor to gain sympathy.
- Increase your ad’s pacing to capture attention and keep it longer.
- Call-to-action and Disrupt
- Connect and Direct
- Callout and Distract
- Callout and Divert
Which intent audience solution should he recommend to this particular client?
- Life Events
- Store Visits
- Targeted Brand
- Persona Match
What are two of these innovations? (Choose two.)
- Google Play
- YouTube Go
- Google Assistant
- YouTube Premieres
- VR4K
What percentage of YouTube watch-time is on mobile devices?
- 25% of YouTube watch-time happens on mobile devices.
- 60% of YouTube watch-time happens on mobile devices.
- 75% of YouTube watch-time happens on mobile devices.
- Google does not share device watch-time metrics for YouTube.
- Google Play and Display Pack 360
- Google Lens and Search & Display
- Google Ads and Display & Video 360
- Google Drive and YouTube Premium
What would be the ideal first-party data audience solution for this client?
- Remarketing via Google Tags
- Customer Match audience
- Custom Intent audience
- Similar Audiences
✔️ Julian has a client interested in increasing awareness with their YouTube campaign.
Which three YouTube audience solutions should he recommend?
- Conversion, In-Market, and Remarketing
- Customer Match, Remarketing, and Tastes
- Demographics, Affinity, and Custom Affinity
- In-Market, Life Events, and Custom Infinity
Which business outcomes can YouTube deliver for her client?
- Listening, monitoring, following up
- Identity, recommendation, meaning
- Verification, confirmation, response
- Awareness, consideration, action
Which two next generation innovations can Landon share with his client? (Choose two.)
- Mobile live streaming
- Live-action auctions
- YouTube on TV screens
- VR 360
- Game-console emulation
Which Intent audience on YouTube should Leigh use?
- Custom Affinity audiences
- In-Market audiences
- Consumer audiences
- Qualified audiences
What’s the three-step Customer Match process?
- Parse data, format files, and create reports
- Upload data, match the data, and create audience lists
- Create fields, file translation, and input customer roles
- Categorize inputs, distribute values, and assign traits
What other reason can Lori provide for why users choose YouTube?
- Users can watch videos when offline.
- Users can connect with a community.
- Users pay only for videos they watch.
- Users get free cable television access.
Which YouTube Intent audience solution fits this description?
- Custom Intent audiences
- Buy Signal audiences
- Core Customer audiences
- Life Events audiences
✔️ Match each YouTube Platform innovation with its description.
- Premiers
- Stories
- YouTube Go
- VR180
- Mobile live streaming
- Engages audience more casually and frequently through short mobile videos (2)
- Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5)
- Provides audience with more immersive and engaging experiences (4)
- Builds anticipation of a video release by providing an upcoming watch page (1)
- Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use (3)
✔️ Match the marketing objective with the TrueView ad format that’s optimized for that objective.
- TrueView for action
- TrueView in-stream
- TrueView discovery
- TrueView for reach
- Consideration (2)
- Action (1)
- Consideration (3)
- Awareness (4)
✔️ Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
- TrueView for action
- TrueView discovery
- TrueView in stream
- TrueView for reach
- CPV (2)
- CPV (3)
- CPA (1)
- CPM (4)
- 1 People who frequent fast-food restaurants
- 2 People who have recently gotten married
- 3 People who are searching reviews on lawn mowers
- 4 People who blog about hunting
- Custom Affinity audiences (4)
- In-Market audiences (3)
- Consumer Patterns (1)
- Life Event (2)
- People who recently had a baby
- People who are subscribed to channels about cars
- People who frequent outdoor product stores
- People who are searching for dog food on shopping sites
- Life Event (1)
- Custom Affinity audiences (2)
- Consumer Patterns (3)
- In-Market audiences (4)
- People who read reviews on car stereos
- People who frequently go on cruises
- People who have recently retired
- People who answer forum questions about horses
- Custom Affinity audiences (4)
- In-Market audiences (1)
- Consumer Patterns (2)
- Life Event (3)
Which other benefit of YouTube audience solutions should she mention?
- Free Google credits
- Cross-device reach
- Lower budget cap
What else makes YouTube ideal for driving action?
- Over 40% of global shoppers purchased products they discovered on YouTube.
- Over 60% of global shoppers purchased products they discovered on YouTube.
- Over 80% of global shoppers purchased products they discovered on YouTube.
- Over 70% of global shoppers purchased products they discovered on YouTube.
✔️ Myra wants to reach consumers her company already has in their CRM.
Which Intent audience solutions on YouTube should Myra select when building her campaign?
- Consumer Direct and New audiences
- General Purchase and Return audiences
- Customer Match and Similar Audiences
- Ideal Candidate and CRM audiences
What’s a compelling reason YouTube would be a good solution for her client to consider?
- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
- Exact Match
- Customer Match
- Remarketing
- Similar Audiences
- The follow-up storytelling method
- The tease, amplify, echo method
- The direct-shot storytelling method
- The answer/user/question method
- Target cost-per-view
- Target return on ad spend
- Maximize clicks
- Maximize conversions
Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- Machine learning to scale
- Surveys to validate results
- Signals to understand audience characteristics
- Emails to sign users up
✔️ Running a creative experiment using Brand Lift is an excellent way to get the information you need.
- Connect to API
- Write an ad script
- Create a persona
- Draft a hypothesis
✔️ The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)
- Target audiences in a time of decision-making.
- Drive actions within their website.
- Focus on high-impact placement for high visibility.
- Replace TV campaigns and achieve maximum reach.
✔️ The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)
- Drive actions within their website.
- Drive a lift in ad recall and brand impact.
- Target audiences in a time of decision-making.
- Drive awareness for a new product launch.
✔️ The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)
- Replace TV campaigns and achieve maximum reach.
- Reach a massive audience around a tentpole event.
- Get a high number of views at a low CPV.
- Conduct a long-term campaign at a reasonable cost.
Match each recommendation with its meaning.
- Be clear on what the audience should do.
- Open YouTube ads with impact.
- Tap into emotion, audio, and pacing.
- Brand naturally and with purpose.
- Direct (1)
- Connect (3)
- Attract (2)
- Brand (4)
✔️ TrueView for action ad formats use Smart Bidding to optimize for specific website actions.
To do this, what must be enabled in your Google Ads account?
- Machine learning
- Ad recommendations
- Conversion tracking
- Automatic payments
✔️ Using Custom Intent audiences allows brands to drive action on YouTube.
What’s the key functionality of Custom Intent audiences?
- Custom Intent audiences reach users that bought a product in the last seven days.
- Custom Intent audiences reach users who recently searched on Google.
- Custom Intent audiences reach users residing in specific regions of the country.
- Custom Intent audiences reach users who clicked one of your ads.
Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
- Similar Audience
- Custom Intent audience
- Customer Match audience
- Custom Affinity audience
- Teaser, Premise, Promotion, Attraction
- Bumper, Trailer, Banner, Cross-Promotion
- Demographic, Device, Conversion, Goal
- Signals, Context, Sequence, Immersion
✔️ What are the tested benefits of bumper ads?
- Bumper ads are half the cost, easier to create, and they last forever.
- Bumper ads are auto-generated, run in all languages, and guarantee results.
- Bumper ads are effective, efficient, and help businesses reach new people.
- Bumper ads have higher resolution, faster load times, and more impressions.
✔️ What are the three key reasons advertisers choose YouTube to help build their brands?
- YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
- YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
- YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
- YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.
- Target return on ad spend
- Maximize conversions
- Enhanced cost-per-click
- Target cost-per-acquisition
- Target on-page position
✔️ What are two events that store visits for TrueView for action come from?
- Users who purchased a product in the past and visited a store location within 30 days.
- Users who watched 10 seconds of the ad and visited a store location within 30 days.
- Users who clicked on an element of the ad and entered a store location within 30 days.
- Users who watched 30 seconds of the ad and visited a store location within 10 days.
- Users who clicked on an element of the ad and entered a store location within 30 minutes.
✔️ What are two examples of the Intent audience solution, Life Events? (Choose two.)
- A home-decor advertiser who wants to reach people who recently bought a home.
- A real-estate advertiser who wants to reach people who recently graduated from medical school.
- A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
- A fly-fishing advertiser who wants to reach people currently in the market for waders.
- A baking-supply company that wants to reach people in the market for mixers.
✔️ What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
- Ads that include the product on-screen had higher ad recall.
- Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
- Ads with a person speaking directly to camera had lower ad recall.
- Text slides, subtitles, and voiceovers are associated with higher brand awareness.
- Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
✔️ What can YouTube Analytics tell you about what people are watching on your client’s channel?
- Real-time views and watch-time
- Return visits and search history
- Ads chosen and replays
- Referrer and preferred category
✔️ What constitutes a video engagement conversion in a TrueView for action campaign?
- User watches 10 seconds of the ad and converts within three days.
- User watches 10 seconds of the ad and converts within seven days.
- User watches the entirety of the ad and coverts within 30 days.
- User sees an impression of the ad and converts within 24 hours.
✔️ What counts as a view-through conversion in a TrueView for action campaign?
- User clicks on an element of the ad and converts within 24 hours.
- User sees just an impression of the ad and converts within three days.
- User sees just an impression of the ad and converts within 24 hours.
- User clicks on an element of the ad and converts within three days.
✔️ What information can YouTube Analytics provide about where people are watching your videos?
- Engagement and drop-off
- Bounce rate and sessions
- Traffic source and device
- Date of visit and restarts
✔️ What is one reason an advertiser would choose YouTube for action?
- Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
✔️ What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
- The traffic sources report
- The inbound visitor report
- The mobile device report
- The viewer traffic report
✔️ What’s a key benefit of bumper ads?
- High audience attention
- Reach to outside sites
- High signal value
- Low skip rate
✔️ What’s a key benefit of TrueView for reach?
- It helps advertisers maximize views.
- Its billing method is based on cost-per-view (CPV).
- It optimizes for impressions instead of views.
- It’s billed if the viewer watches 30 seconds of the ad.
✔️ What’s a key benefit of TrueView in-stream?
- It optimizes for highly efficient reach.
- It optimizes for impressions instead of views.
- Its billing method is based on target CPM.
- It helps advertisers maximize views.
✔️ What’s one of Google and YouTube’s awareness products? (Duplicate 1)
- TrueView for Reach
- Remarketing
- Affinity
- In-Market audiences
✔️ What’s one of Google and YouTube’s awareness products? (Duplicate 2)
- Video Masthead
- Customer Match
- First-party data
- Life Events
✔️ What’s one of Google and YouTube’s awareness products? (Duplicate 3)
- Intent Audiences
- Google Signals
- Bumper Ads
- Custom Affinity
✔️ What’s the best description of Affinity Audiences on YouTube?
- Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
- Affinity Audiences on YouTube reach people based on their age, connections, and product count.
- Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
- Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.
✔️ When it comes to driving action, you should focus on audiences with the strongest level of intent.
- In-Market Audiences
- Similar Audiences
- Custom Intent Audiences for YouTube
- Remarketing or Customer Match
- 7 days
- 30 days
- 14 days
- 45 days
✔️ When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.
- People who’ve already spent time searching for products or services like yours on Google Search
- People who’ve already engaged with your business, but didn’t convert when they had the chance
- People who are actively researching your business and its specific products and/or services
- People with a similar profile to the customers you currently target, or who frequent your business
- Custom Intent Audiences for YouTube
- In-Market Audiences
- Remarketing or Customer Match
- Similar Audiences
- Target cost-per-lead (tCPL)
- Target cost-per-view (eCPV)
- Target cost-per-click (CPC)
- Target-cost-per-acquisition (tCPA)
✔️ Which data can you uncover by running a creative experiment using Brand Lift?
- Each ad’s impact on brand awareness, consideration, and ad recall
- Customized delivery options, special placements, and ad values
- Notes on each ad’s deficiencies and variants produced from results
- Every ad’s conversion value, its rank among others, and drop rates
✔️ Which elements are used to build a Custom Affinity audience?
- Calculations, returns, website SSL, and app store visits
- Preferences, visits, website FTP, and total app updates
- App downloads, tours, website LAN, and app user permissions
- Keywords, places, website URLs, and app downloads
✔️ Which is a key benefit of bumper ads? (Duplicate 1)
- They provide accurate signals.
- They deliver maximum reach.
- They produce detailed demographics.
- They create accurate customer match.
✔️ Which is a key benefit of bumper ads? (Duplicate 2)
- They provide highly accurate real-time data.
- They deliver comparable brand impact to TrueView for advertisers.
- They can be purchased by CPD or CP.C
- They’re most successful with computer-based viewers.
✔️ Which is a key benefit of TrueView discovery?
- It optimizes delivery to users who are most likely to buy.
- It drives users to click a link or take action on an ad.
- It helps advertisers maximize views.
- It reaches users scrolling down the YouTube home page.
✔️ Which is a tip Google recommends to create an effective bumper ad?
- Leave the audio out of your ad.
- Shorten an existing YouTube ad.
- Include all your ideas in one ad.
- Focus on a single, simple purpose.
✔️ Which marketer would be an ideal client for TrueView for action?
- A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
- A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
- A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
- An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
- TrueView discovery ads
- TrueView for reach ads
- TrueView outstream ads
- TrueView for action ads
✔️ Which of YouTube’s awareness ad formats can use the CPD bidding approach?
- TrueView for reach
- Bumper ads
- Masthead
- Outstream video
- Outstream video
- TrueView for reach
- Bumper ads
- Video masthead
✔️ Which of YouTube’s awareness ad formats uses a skippable in-stream format?
- Video masthead
- TrueView for reach
- Outstream video
- Bumper ads
- Outstream video ads
- TrueView in-stream ads
- Customer Match ads
- TrueView discovery ads
- Bumper ads
- Video masthead
- TrueView discovery ads
- TrueView in-stream ads
- Google Optimize
- Think with Google
- Google Trends
- Google Surveys
- Google Campaign Archive
- Google Trends
- Google Surveys
- Think with Google
✔️ Which one of Google’s data-driven tools is part of Google Analytics Solutions?
- Google Trends
- Google Video 360
- Think with Google
- Google Surveys
✔️ Which percentage of YouTube ads are audible?
- 90%
- 80%
- 100%
- 95%
✔️ Which statement is true about Bumper ads? (Duplicate 1)
- They’re purchased on a cost-per-view basis.
- They’re available on YouTube and Google Search.
- They’re designed for a mobile-first world.
- They have the lowest CPM among outstream formats.
✔️ Which statement is true about Bumper ads? (Duplicate 2)
- They’re a 15-second, skippable, in-stream ad format.
- They’re bought on a cost-per-view basis.
- They run outside of a video stream.
- They can be purchased through Google Ads or Google Preferred.
✔️ Which statement is true about Bumper ads? (Duplicate 3)
- They’re in-stream ads that appear following a video.
- They’re in-stream ads, skippable after five seconds.
- They’re located at the top of the YouTube video home feed.
- They provide reach, frequency, and brand awareness.
✔️ Which statement is true about non-skippable in-stream ads? (Duplicate 1)
- Non-skippable in-stream ads are available on YouTube and advertiser websites.
- Non-skippable in-stream ads are available in auction or as a reservation buy.
- Non-skippable in-stream ads can be bought on target CPM or CPD.
- Non-skippable in-stream ads are six-second ads that show before a video.
✔️ Which statement is true about non-skippable in-stream ads? (Duplicate 2)
- Non-skippable in-stream ads are available on YouTube and Google Maps.
- Non-skippable in-stream ads are six-second ads that show before a video.
- Non-skippable in-stream ads are bought on target CPM through Google Ads.
- Non-skippable in-stream ads complement TV campaigns and incremental reach.
✔️ Which statement is true about non-skippable in-stream ads? (Duplicate 3)
- Non-skippable in-stream ads are available on YouTube and advertiser websites.
- Non-skippable in-stream ads are most similar to ads shown on TV.
- Non-skippable in-stream ads are six-second ads that show before a video.
- Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.
- Capture, act, retarget
- Tease, amplify, echo
- Promise, sell, recall
- Introduce, inform, inspire
✔️ Which storytelling methods does Google recommend for use within your YouTube campaigns?
- Focus, animated shot, the best-case
- Tease/amplify/echo, direct shot, the follow-up
- Wide shot, tight shot, the close-up
- Contrast/context/color, immersive shot, the payoff
✔️ Which TrueView ad format is billed by CPA?
- TrueView for reach
- TrueView for action
- TrueView discovery
- TrueView in-stream
✔️ Which TrueView ad format is billed on a CPM basis?
- TrueView discovery
- TrueView for reach
- TrueView for action
- TrueView in-stream
✔️ Which TrueView ad format is optimized for lift in ad recall?
- TrueView for action
- TrueView in-stream
- TrueView discovery
- TrueView for reach
✔️ Which TrueView ad format is optimized for product awareness?
- TrueView for reach
- TrueView for action
- TrueView in-stream
- TrueView discovery
✔️ Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
- TrueView for reach
- TrueView for action
- TrueView in-stream
- TrueView discovery
✔️ Which two Google audience solutions use first-party data? (Choose two.)
- Remarketing
- Similar Audience
- Detailed Demographics
- Custom Affinity
✔️ Which two video formats are available on Google Video Partners? (Choose two.)
- YouTube masthead
- Bumper ads
- 30-second non-skippable
- TrueView for action
- Consumer Patterns
- Custom Affinity audiences
- Life Events
- In-Market audiences
- In-Market audiences
- Life Events
- Consumer Patterns
- Custom Affinity audiences
✔️ Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
- Life Events
- Consumer Patterns
- Custom Affinity audiences
- In-Market audiences
✔️ Which value proposition do Custom Intent audiences offer advertisers?
- They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
- They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
- They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
- They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.
- Concept
- Consume
- Context
- Conduct
✔️ Which video format is available on Google Video Partners? (Duplicate 1)
- 30-second non-skippable
- Video masthead
- TrueView for reach
- TrueView Discovery
✔️ Which video format is available on Google Video Partners? (Duplicate 2)
- TrueView discovery
- YouTube home feed
- Video masthead
- TrueView in-stream
- The frequency report
- The audience retention report
- The watch regularity report
- The view demographic report
✔️ You want to use video ad sequencing frameworks.
What’s one important data signal to keep in mind when creating your YouTube campaign?
- Unique User
- Past History
- User Intent
- Bounce Rate
✔️ Your client is interested in testing six-second bumper ads.
What are two tips you can share with them about these ads? (Choose two.)
- Only use your TV ad to make a bumper.
- Build for large screens.
- Budget time to establish the ad and stick the landing.
- Focus on a single, simple purpose.
Which report provides this information?
- The watch time report
- The view retention report
- The version view report
- The demographic report
✔️ YouTube Analytics provides insights from the moment you upload a video.
- Last visit, watch time, and subscriptions
- View count, ad buy, and credit score
- Age, gender, and geographic location
- Time of day, IP address, and sessions
Which is a result driven by a YouTube advertising campaign to achieve action?
- Unique reach
- Ad recall
- Online conversions
- Purchase intent
Which YouTube format would Yvette recommend to her client?
- Sponsored Cards
- TrueView for Action
- Non-Skippable Video
- Overlay Video
What would be the ideal audience solution for Zane’s YouTube campaign?
- Similar Audience
- Customer Match audience
- Affinity Audience
- Custom Affinity audience
✔️ Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
- Advertisers looking to expand their non-brand search campaigns.
- Advertisers labeled enterprise with budgets that exceed $100,000.
- Advertisers who want improvement without installing conversion tags.
- Advertisers with only video campaigns and a budget of at least $500.
- Advertisers using conversion tracking in their video campaigns.
✔️ Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign.
What are three reasons advertisers would choose YouTube audience solutions?
- Real-time data, powerful signals, and cross-device reach
- Competitive analysis, refundable budgets, and email lists
- Lower auction bidding, email lists, and social reports
- Console usage, channel subscriptions, and data volume
What are the three business outcomes YouTube, by design, delivers?
- Listening, monitoring, following up
- Verification, confirmation, response
- Awareness, consideration, action
- Identity, recommendation, meaning
Which bidding type will Yvette have to use for her TrueView for action campaign?
- Target cost-per-view
- Target cost-per-acquisition
- Enhanced cost-per-click
- Max Conversions
What’s another benefit of using YouTube audience solutions?
- Lower budget cap
- Cross-device reach
- Free Google credits
How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- Local inventory ads provide customers with alternative products that match the criteria.
- Local inventory ads lets local shoppers know that the store has the items they’re looking for.
- Local inventory ads direct shoppers to better prices for the same products in your ads.
- Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).
Which elements build Sara’s Custom Affinity audience?
- App downloads, tours, website LAN, and app user permissions
- Calculations, returns, website SSL, and app store visits
- Keywords, places, website URLs, and app downloads
- Preferences, visits, website FTP, and total app updates
What third element of direct does the ABCDs of YouTube contain?
- Include two different language translations.
- Edit the video ad to run in under five seconds.
- Make the call-to-action audible and visible.
- Re-purpose imagery and video assets.
Which YouTube Analytics report did Ryan share with his client?
- The traffic sources report
- The audience retention report
- The device duration report
- The watch time report
Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- TrueView discovery
- TrueView for action
- TrueView for reach
- TrueView in-stream
✔️ Advertisers choose YouTube because it delivers proven results.
What are two additional reasons why advertisers choose YouTube? (Choose 2.)
- Offers effective Search ads for their audience
- Offers audience insights and advanced tools to help create impactful campaigns
- Offers audience engagement and attention
- Has the world’s largest digital asset library
- Google Play and Display Pack 360
- Google Drive and YouTube Premium
- Google Ads and Display & Video 360
- Google Lens and Search & Display
What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?
- Cost-per-thousand impression and Maximize Clicks
- Max Conversions and target cost-per-acquisition
- Target impression share and cost-per-view
- Cost-per-click and target return on ad spend
What Other Reason Could Jane Give To Convince Her Client To Use YouTube?
- YouTube has the smallest number of advertisers in each vertical.
- YouTube refunds advertising spend if no conversion goals are met.
- YouTube offers the most engaged audience on the web.
- YouTube campaigns require no optimization or management.
What Does Google Recommend You Avoid Using In Your Bumper Ad?
- Products, services, and domain
- Text slides, subtitles, and voice-overs
- Actors, animals, and comedy
- Graphics, promotions, and music
What Are Two Other Reason Creators Choose YouTube? (Choose 2.)
- YouTube creators can advertise job opportunities for potential applicants.
- YouTube creators are given the freedom to express themselves.
- YouTube creators can earn income by sharing ads alongside their content.
- YouTube creators can use platform tools to build their own brand’s website.
What Recommendation From The ABCDs Has She Yet To Implement?
- She’s yet to direct her viewers on the specific actions they should take after viewing.
- She needs to create a domain username and password for Performance Planner.
- She hasn’t created a website page to house the YouTube video on a separate server.
- She hasn’t set up the billing for the account that contains the YouTube campaign.
Which YouTube Intent Audience Solution Did Lou Suggest To His Client?
- Custom Intent audiences
- Core Customer audiences
- Life Events audiences
- Buy Signal audiences
What are two other reasons that users choose YouTube? (Choose 2.)
- Users choose YouTub to engage with their favorite creators
- Users choose YouTube to access a local cable provider.
- Users choose YouTube to play games across platforms.
- Users choose YouTube for rich and diverse content.
How can Amy get the information she needs from YouTube Analytics?
- She can check the inbound social media report.
- She can download the referrer category report.
- She can download the traffic sources report.
- She can review the sources tied to each click.
✔️ Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line.
Which Intent audience solution on YouTube should Myra select for this campaign?
- Customer Match and Similar Audiences
- Consumer Direct and New audiences
- Ideal Candidate and CRM audiences
- General Purchase and Return audiences
What’s the final recommendation contained in the ABCDs of YouTube?
- Determine what the viewer is interested in.
- Start a dialog with the viewer based on the ad.
- Direct clearly what you want the viewer to do.
- Drive viewers to make decisions about a brand.
Which recommendation did we leave out?
- Communicate with the viewer through third-party software.
- Coordinate secondary marketing channels to follow-up.
- Connect with the viewer through emotion and storytelling.
- Create a connection by placing a cookie on their device.
Which two events trigger a store visit for TrueView for action?
- Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
- Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
- Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
- Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days
Which bidding type would be best in this scenario?
- Target conversion share
- Min cost-per-conversion
- Target cost-per-conversion
- Max Conversions
✔️ Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience.
What’s the three-step process for creating a Customer Match audience?
- Upload data, match the data, and create audience lists
- Create fields, file translation, and input customer roles
- Parse data, format files, and create reports
- Categorize inputs, distribute values, and assign traits
What does breaking the fourth wall refer to when creating a bumper ad?
- Ads with less than a quarter of their time viewed
- Ads that have no actors or subjects involved
- Ads that offer four different types of discounts
- Ads with a person speaking directly to the camera
What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)
- Users can search for specific job opportunities.
- Users can directly engage with the creators they care about.
- Users can connect with a community.
- Users can search for specific ads.
Which YouTube audience solution could Audra choose to reach these users?
- Determinant List
- Program Candidate
- Custom Affinity
- Detailed Demographic
According to Google research, what should you focus on to attract viewers?
- Offers and warranties
- Framing and pacing
- Colors and graphics
- Text and voice-overs
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