- Replace TV campaigns and achieve maximum reach.
- Reach a massive audience around a tentpole event.
- Get a high number of views at a low CPV.
- Conduct a long-term campaign at a reasonable cost.
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
They’re in-stream ads that appear following a video. They’re in-stream ads, skippable after five seconds. They’re located at the top of the YouTube video home feed. They provide reach, frequency, and brand awareness. Download Google Ads Video Certification Exam Answers (PDF)