- Replace TV campaigns and achieve maximum reach.
- Reach a massive audience around a tentpole event.
- Get a high number of views at a low CPV.
- Conduct a long-term campaign at a reasonable cost.
Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)
TrueView for action TrueView in-stream TrueView discovery TrueView for reach Download Google Ads Video Certification Exam Answers (PDF)