- Drive actions within their website.
- Drive a lift in ad recall and brand impact.
- Target audiences in a time of decision-making.
- Drive awareness for a new product launch.
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)
When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]
Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
In-Market audiences Life Events Consumer Patterns Custom Affinity audiences Download Google Ads Video Certification Exam Answers (PDF)