What information can YouTube Analytics provide about where people are watching your videos?

In a bumper ad, how much time is usually required to stick the landing?

Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second Download Google Ads Video Certification Exam Answers (PDF)

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?

YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they upload. YouTube pays creators to share ads alongside their content. YouTube pays creators according to channel subscriber counts. Download Google Ads Video Certification Exam Answers (PDF)