Google Ads Video Answers

What counts as a view-through conversion in a TrueView for action campaign?

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  • User clicks on an element of the ad and converts within 24 hours.
  • User sees just an impression of the ad and converts within three days.
  • User sees just an impression of the ad and converts within 24 hours.
  • User clicks on an element of the ad and converts within three days.

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Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

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People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

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Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

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Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch. Download Google Ads Video Certification Exam Answers (PDF)

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