Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Knowledge GlassComments Off on TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

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Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

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Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)