Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Knowledge GlassComments Off on TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

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Google Ads Video Answers

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

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TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

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In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom Intent audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

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Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)