Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Knowledge GlassComments Off on TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

Download Google Ads Video Certification Exam Answers (PDF)

Related Post
Google Ads Video Answers

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Knowledge Glass

Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Knowledge Glass

Include two different language translations. Edit the video ad to run in under five seconds. Make the call-to-action audible and visible. Re-purpose imagery and video assets. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

Knowledge Glass

When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad showed for 10 seconds. Download Google Ads Video Certification Exam Answers (PDF)