Google Ads Video Answers

What constitutes a video engagement conversion in a TrueView for action campaign?

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  • User watches 10 seconds of the ad and converts within three days.
  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User sees an impression of the ad and converts within 24 hours.

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Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

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Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

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Customer Match and Similar Audiences Consumer Direct and New audiences Ideal Candidate and CRM audiences General Purchase and Return audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

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Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)