Google Ads Video Answers

What constitutes a video engagement conversion in a TrueView for action campaign?

Knowledge GlassComments Off on What constitutes a video engagement conversion in a TrueView for action campaign?
  • User watches 10 seconds of the ad and converts within three days.
  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User sees an impression of the ad and converts within 24 hours.

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Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

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Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

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YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which elements are used to build a Custom Affinity audience?

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Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)