What can YouTube Analytics tell you about what people are watching on your client’s channel?

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience Customer Match audience Buy Habits audience New Changes audience Download Google Ads Video Certification Exam Answers (PDF)

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical […]

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]