What can YouTube Analytics tell you about what people are watching on your client’s channel?

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

1 People who frequent fast-food restaurants 2 People who have recently gotten married 3 People who are searching reviews on lawn mowers 4 People who blog about hunting Custom Affinity audiences (4) In-Market audiences (3) Consumer Patterns (1) Life Event (2) Download Google Ads Video Certification Exam Answers (PDF)

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)