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Google Ads Video Answers

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
  • Outstream video
  • TrueView for reach
  • Bumper ads
  • Video masthead

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

April 6, 2020Knowledge Glass

Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Which is a tip Google recommends to create an effective bumper ad?

April 6, 2020Knowledge Glass

Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

April 6, 2020Knowledge Glass

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)

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Which of YouTube’s awareness ad formats uses a skippable in-stream format?
Which of YouTube’s awareness ad formats can use the CPD bidding approach?

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