Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Play and Display Pack 360 Google Lens and Search & Display Google Ads and Display & Video 360 Google Drive and YouTube Premium Download Google Ads Video Certification Exam Answers (PDF)

What counts as a view-through conversion in a TrueView for action campaign?

User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User sees just an impression of the ad and converts within 24 hours. User clicks on an element of the ad and converts within three days. Download Google Ads […]

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Parse data, format files, and create reports Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)