Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences Download Google Ads Video Certification Exam Answers (PDF)

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.   Download Google Ads Video Certification Exam Answers (PDF)

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]