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Google Ads Video Answers

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats can use the CPD bidding approach?
  • TrueView for reach
  • Bumper ads
  • Masthead
  • Outstream video

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Google Ads Video Answers

Which percentage of YouTube ads are audible?

April 6, 2020Knowledge Glass

90% 80% 100% 95% Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

April 6, 2020Knowledge Glass

Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

April 6, 2020Knowledge Glass

Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)

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Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

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