Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Which storytelling methods does Google recommend for use within your YouTube campaigns?

Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff Download Google Ads Video Certification Exam Answers (PDF)

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

Bumper ads Video masthead TrueView discovery ads TrueView in-stream ads Download Google Ads Video Certification Exam Answers (PDF)

Which elements are used to build a Custom Affinity audience?

Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)