Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) Download Google Ads Video Certification Exam Answers (PDF)

How does an advertiser benefit from using Google Trends?

Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)