Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical […]

How does an advertiser benefit from using Google Trends?

Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)