- Google Ad Manager
- Google Shopping
- Google Search Ads
- Google Tag Manager 360
YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)
Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Download Google Ads Video Certification Exam Answers (PDF)
Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM through Google Ads. Non-skippable in-stream ads complement TV campaigns and incremental reach. Download Google Ads Video Certification Exam Answers (PDF)