- Google Local Catalog ads
- Google My Business
- Google AdMob
- Google Showcase ads
Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)
Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device. Download Google Ads Video Certification Exam Answers (PDF)
Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads Download Google Ads Video Certification Exam Answers (PDF)