When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match Download Google Ads Video Certification Exam Answers (PDF)
What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
The traffic sources report The inbound visitor report The mobile device report The viewer traffic report Download Google Ads Video Certification Exam Answers (PDF)
Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make decisions about a brand. Download Google Ads Video Certification Exam Answers (PDF)